CallBack Solution

Business Opportunity

Company XYZ has an experienced marketing personnel and strong relationships with retail distribution partners. Pressed by increased competition in the company core business, the management is exploring alternative ways to boost revenues. After assessing several options, the management decides to pursue opportunities in the telecommunications sector. As that sector is heavily regulated and getting a license is prohibitively expensive in XYZ's home country, the management decides to offer telecommunications services indirectly through callback services.

The Callback business model is built on callback technology which offers substantial savings to end users through reversing the path of a typical phone conversation. While in a regular call, one party dials the other one directly, callback connection is initiated by a call server that connects both parties. By hosting such server in a country where telecommunication is a competitive business, service providers can maintain low cost structure and pass some of those savings to customers in the form of competitive long distance and international call rates.

Before plunging into the callback business, the management of XYZ hires a consultant to conduct a research of alternative callback solutions. The findings of such research are that a good callback solution should be reliable and scalable to accommodate future business expansion. Such solution should be easy to deploy and manage and should be compatible with a broad range of VoIP equipment. Additionally, the solution should offer multiple callback triggering mechanisms, like phone, email, SMS, etc.

Business Solution

Callback solutions are based on VoIP technology which could present implementation challenges. As the technology is relatively new, few users are familiar with its lingo and system configuration is often the most difficult and time consuming part of any Callback deployment. Equipment incompatibility issues often create serious problems and could lead to additional deployment delays and lost revenues. Service providers can easily avoid such issues by purchasing a turnkey Callback solution.

ysMaster Corporation, the global leader in turnkey VoIP equipment solutions, could offer to XYZ exactly what it needs – a turnkey Callback solution that could be customized to meet the company specific needs. The solution is easy to operate, highly scalable and deployable in less than a week. SysMaster's solution has rich functionality with support for multiple callback methods, including phone, email, SMS, web, and ANI/DNIS.

Solution Requirements

A typical SysMaster Callback Solution has the following requirements:

1. VoiceMaster Billing Server
2. Callback Server
3. Optional Modules for the Callback and VoiceMaster Servers
4. Remote Installation and Technical Support
5. High Speed Internet Access
6. Contracts with VoIP Carriers for Call Termination

SysMaster can provide items 1 through 4 while the service provider is responsible for items 5 and 6. Figure 1 below shows the SysMaster Callback Solution.