Calling Cards Solution

Business Opportunity

Traditionally, the telecom sector has been one of the most lucrative market segments in both emerging and developed economies. But also traditionally, that sector has been protected by heavy local regulation. Nowadays, however, many countries have either started or are considering deregulation of their telecom sectors. Such strong trend towards liberalization of the sector, coupled with the emergence of new technologies for cost effective transport of voice data, and namely Voice-over-IP, opens up new revenue generating opportunities for entrepreneurs all over the world.

The calling cards business model offers a relatively low cost entry into the lucrative telecom market segment. The essence of the calling cards business model is to creatively segment customers by various demographic and/or behavioral characteristics and to design calling cards offerings to meet their specific calling needs. The calling cards business typically attracts entrepreneurs who want to enter the VoIP market, businesses with established retail distribution channels, and service providers who want to diversify their revenue streams.

Business Solution

As a leading vendor of VoIP equipment, SysMaster offers integrated, scalable, and cost-effective calling cards solutions. Such solutions feature powerful billing capabilities, intuitive CRM web portals, and proven interoperability with equipment from other leading VoIP vendors. Because all solution components are developed by the engineers at SysMaster, that reduces the need for integration costs at the service provider level which saves money for customers and improves their return on investment.

How does the solution work?

User experience

• The user purchases a calling card from a retail or online store
• The user dials the local or toll-free access number printed on the card
• The user hears a voice prompt, asking him to enter his PIN number
• The user enters the PIN number printed on the calling card using the phone dial pad
• He hears his account balance and is invited to make a call
• The user dials the number and gets connected

Service provider experience

• When the user calls, SM7000 VoIP Gateway, which is connected to the access number, answers the call and sends IVR prompts to the caller, inviting him to enter his PIN number
• SM7000 reads the PIN and sends an authorization request to VoiceMaster VoIP Billing
• VoiceMaster VoIP Billing verifies account information and authorizes the call if the user has sufficient balance
• SM7000 announces to the caller his account balance and invites him to dial a destination number
• SM7000 passes the destination number to uniSwitch and requests routing information
• uniSwitch returns to SM7000 the IP address of the remote gateway and SM7000 connects the call
• During the conversation, SM7000 converts voice signal to data packets and routes them to the terminating gateway (owned by the call termination provider) and vice versa
• Upon call completion, VoiceMaster VoIP Billing records complete CDR information for the call and debits the user account with accumulated service changes

Solution components and requirements

Core elements of SysMaster's Calling Cards Solution include:

• VoiceMaster VoIP Billing, a robust billing server that provides our customers with all necessary tools to successfully implement a wide spectrum of VoIP business models.
• SM7000 VoIP Gateway, a flexible switching device that provides our customers with universal IP-PSTN switching, high flexibility and remote feature upgradeability.
• uniSwitch Softswitch, an advanced VoIP softswitch that provides our customer with secure and reliable peering between their own networks and the VoIP networks of their business partners.

Interested to learn more about that solution? Call Us today or email us at service@sysmaster.com