Wholesale VoIP Solution

Business Opportunity

Company XYZ has strong relationships with both domestic and international telecommunications carriers. Currently, the management is reviewing the business strategy and exploring alternative ways to generate incremental revenues. After conducting a SWAT analysis, the management finds that the company can leverage its existing relationships and easily enter the wholesale VoIP business.

Wholesale VoIP providers act as traffic exchanges between next generation telecommunication carriers. They leverage their relationships with multiple carriers and offer mediation for call origination and termination. The wholesale VoIP provider signs both origination and termination contracts with next generation carriers and profits from the difference in negotiated rates. Partners send traffic to the wholesale VoIP provider which he/she re-routes to other partners for termination based on negotiated terms.

Before starting the business, the management of XYZ conducts research of alternative wholesale VoIP solutions. The conclusions of that research are that a good wholesale VoIP solution should be reliable and scalable to accommodate future business expansion. Such solution should be easy to deploy and manage and should be compatible with a broad range of VoIP equipment. Finally, such a solution should offer advanced billing functionality to accommodate different billing models and rating plans.

Business Solution

The current state of VoIP technology is quite advanced relative to the one that existed few years ago. Yet VoIP implementations still present significant challenges, especially to businesses without prior VoIP experience. Wholesale VoIP providers are particularly susceptible to equipment, voice codecs and VoIP protocols incompatibility as they interface with multiple VoIP carriers. Such incompatibility issues could significantly delay deployments and could result in reduced quality of the provided services.

SysMaster Corporation, the global leader in turnkey VoIP equipment solutions, could offer XYZ a turnkey Wholesale VoIP solution that meets customer specific needs. SysMaster's solution is affordable, easy to operate and could be deployed rapidly (typically within a week). As a turnkey solution it eliminates the need for equipment integration, speeds up implementation and reduces operating overhead. SysMaster's solution also offers high scalability and advanced billing capabilities to support comprehensive set of billing models and rating plans.

Solution Requirements and Architecture

A typical SysMaster Wholesale Billing solution has the following requirements:

1. VoiceMaster Billing Server
2. VoIP SoftSwitch
3. Optional Modules for the Billing Server and the Softswitch
4. Remote Installation and Technical Support
5. High Speed Internet Access
6. Contracts with VoIP Carriers for Call Origination and Call Termination

SysMaster can provide items 1 through 4 while the service provider is responsible for items 5 and 6. Figure 1 below shows the SysMaster Wholesale VoIP solution architecture.

Solution Features

• Four Layer Billing Structure
• Managed Service Support
• Peak Time On/Off Billing
• Number Surcharge
• Advanced Rate Switching
• FlagFall and Progressive Billing
• Unlimited Routes
• Intuitive and user-friendly GUI interface

How Does The Solution Work?

1. Partner A sends VoIP traffic to the wholesale VoIP provider for termination
2. The SoftSwitch identifies the traffic and sends authorization request to the billing server
3. The billing server verifies the account balance of Partner A and authorizes call termination
4. The SoftSwitch re-routes the traffic to Partner B, hiding traffic source information. If necessary, the softswitch conducts codec conversion.
5. Upon completing the call, the billing server contains CDR record of the call which is available for billing, reporting and monitoring purposes.